PDN Media Kit

MEDIA KITPHOTO PLUS GROUP

Our Audience

Distribution: 22,500

Total Readership: 67,500

62% of readers want to learn more about video capture and post-production

74% of readers prefer to learn about professional photography from PDN

53.1% of PDN readers have read the magazine for 5+ years

Top Specializations:

Fine Art – 24.6%
Portrait Photography – 20.6%
Commercial – 20.1%
Editorial Photographer – 17.2%
Outdoor Photography – Nature, Landscape, Wildlife – 12.2%
Events – 10.6%
Photojournalism – News, Documentary Photography – 10.3%
Professional Photographer – 66.0%
Advanced Amateur/Enthusiast – 15.0%
Actively Shoots Video – 32.0%
Uses a photo lab – 52.0%
Owns a printer – 40.0%
Enters photo contests – 55.0%
Individual Income over $50,000 per year – 64.0%
Household Income over $100,000 per year – 55.0%

ADS IN ACTION
Readers have:

Contacted an advertiser for more information – 33.2%
Emailed the ad to a colleague – 10.5%
Printed and saved for future reference – 30.8%
Recommended, purchased or approved a product or service – 39.7%
Visited advertiser’s website – 76.1%