PDN Media Kit

MEDIA KITPHOTO PLUS GROUP

Digital and Mobile Advertising Specs

According to a report in Media Post citing a survey by Smarter Media Sales, digital magazines may have an edge over other electronic media. Four out of five respondents said ads in digital editions were more credible than web ads, and 70% said they were less likely to ignore display ads in digital editions than those on a website. Pair this with the power of mobile delivery, and you have credible ads presented in an extremely engaging format.

  • Forrester Research anticipates Tablet sales in the U.S. will increase by more than double by 2014.
  • Gartner projects mobile ad sales to increase six-fold to $20.6 billion by 2015.
  • Borrell Associates as cited by Mobclix (the industry’s largest target mobile ad exchange) states that half a million apps are downloaded every hour and the average Smartphone user has 22 of them.
  • Display advertising drives 44% of online transactions, well ahead of paid search, according to a study by C3 Metrics Labs.

If you’re a publisher, now is the time to embrace digital and mobile offerings. Here is a practical overview of the advertising opportunities available in Texterity’s digital editions and mobile apps.

Digital Magazine Advertising

Cover Sponsorship

Location Right side following publication cover
Size Full page built to magazine specs
File Formats High Resolution PDF
Features Can link to internal pages, external sites
Good use As a welcome page, to flag new content
Other Supports multimedia

Blow-In

Location Overlays page(s) of choice
Size Maximum 500w x 300h pixels
File Formats JPEG, GIF, Animated GIF
Features Can select page position, link to URL
Good use To intercept reader and force purchase
Other Supports multimedia

Web Content (IFrame) Blow-In

Location Overlays page(s) of choice
Size Maximum 500w x 300h pixels
File Formats HTML (prepared embed code), web URL
Features Can select page position, link to URL
Good use Display upon opening page (default) or accessed via hot area on page.
Other Does not support external linking (unless link is included in iFramed content) or scaling with zoom

Leaderboard Ad

Location Above the digital issue, within the interface
Size Industry standard 728w x 90h pixels
File Formats JPEG, GIF, Animated GIF
Features Can add JavaScript ad tag, link to URL
Good use To promote product, commerce, resources, events
Other Supports multimedia

Button Drawer Ad

Location Bottom of left navigation panel
Size Maximum 180w x 150h pixels
File Formats JPEG, GIF, Animated GIF
Features Can add JavaScript ad tag, link to URL
Good use To sell subscriptions, promote social sharing
Other Supports multimedia

Belly Band

Location Overlays page(s) of choice
Size Maximum 800w x 175h pixels
File Formats JPEG, GIF, Animated GIF
Features Can select page position, link to URL
Good use Last issue, renewals, event reminders
Other Does not support external linking (unless link is included in iFramed content) or scaling with zoom

Interactive Media

Introducing cross-platform interactive modules for digital editions and apps

Place advertising on any module-for new sales revenue and increased advertising results. Texterity has teamed up with The Wonderfactory, a sharp New York City design and brand experience shop, to create a series of cross-platform interactive modules. The first modules available include slideshows, 360′ animation and Twitter hashtag feeds. Additional modules are in development.

Interactive modules can be used to enhance editorial or advertising content. Each module can accommodate an advertisement (banner ad) and/or a sponsorship image (logo). The sponsorship logo is available only when a banner ad is used. The exception is the Twitter module which supports just a banner ad at the bottom. Placement of the banner ad and logo are fixed and not customizable. Interactive modules work cross-platform, and therefore can be used in digital editions and magazine apps.


Banner

Location Bottom of module
Size 302w x 38h pixels
File Formats Static PNG, JPEG, GIF
Provide URL for banner ad when it is tapped
Note The ad will open to a screen within the app. Upon closing the screen, the user will still be in the app.

Logo

Location Top of module
Size 73w x 39h pixels
File Formats Static PNG, JPEG, GIF
Note Logo will be preceded by the words “Powered By.”

Audio/Video

Videos are set up to appear on all platforms, digital edition and app, but can be set up to show on mobile devices only, if requested. Video on the iPhone and Android phones plays in full screen mode; video on the iPad plays on the page where it is placed or in full screen mode.

Location Select page number, request preferred position
Size & Length Maximum 100 MB, 4 minutes. Longer videos should be hosted externally
Video Formats MPEG (.mpg, .mp4), Windows Media (.wmv), Flash Video (.flv, .f4v), Quicktime (.mov), AVI (.avi), YouTube (embed URL)
Audio Formats .mp3; .wav
Note Audio files will be converted to video and will display
Settings Scaling: Should the video be set to a fixed size, or should it scale with the page? (default: yes)

Autoplay: Should the video play automatically, or is a click required to play? (default: automatic)

Close Button: Should the user be able to close the video? (default: yes)

Hidden: Hide video when the page displays, access via a hot area on the page? (default: no)

Design Initial image: What appears at zero seconds

Play arrow: Texterity will add

Close button: Texterity will add

Position: The web reader (digital edition) version will play in the same position as in the app.

PDF/Page Setup Adding a video placeholder is only relevant if the video is supposed to look like it’s part of the page design. Usually, video overlays the page.

If you are allowing space on the page for video, it should be smaller than the video to ensure correct look when media displays.

For video/audio accessed via a hot screen on the page, include the hot area as part of your page design (no placeholder).

Important Videos for issues with apps cannot have hot links

The iPhone and iPad do not support Flash

Videos will not be available for offline viewing

According to Nielsen’s 2011 Cross-Platform Report, the number of Americans watching video on their mobile devices increased 41%

over 2010, with more than 100% growth since 2009.


Mobile App Advertising

Advertising within mobile apps is new to many—and yet it is one of the most promising venues on the horizon. Mobclix conducted a survey that reveals the average Smartphone user spends 2.8 hours per day using apps and that 3 in 5 people first turn to an app before searching the web. Specifically, it states that 91% of iPad owners have downloaded an app and 41% have downloaded a magazine app.

With regard to mobile advertising:

  • 39% of these iPad magazine readers say that the ads they see are “new and interesting.” 46% say they like ads with interactive features.
  • 36% of iPad magazine readers make an online purchase using their computer after viewing an ad on the iPad; 24% make a purchase at a store after viewing an iPad ad.
  • Compared to standard display banner ads on the iPad, rich media video ads have a click-through rates that’s 11x higher. Nearly half of the iPad owners surveyed say they are more likely to engage with an ad that includes video.

Two kinds of advertising space are available within mobile apps, in addition to video and interactive modules.


Launch Images

Generic
After a user clicks the icon to launch an app, the launch image displays while the app loads. The same specs apply to a generic launch image as to a sponsored one.
Sponsored
A sponsored launch image is a second, similar image that contains a sponsor logo or message. The functionality is the same for iPhone, iPad and Android, although the image will display in different sizes.
Location Displays on the device while the app loads
Size iPhone: 320w x 480h pixelsiPad: 768w x 1024h pixels

Android: 320w x 480h pixels

File Formats PNG
Design * Plan for the upper 20 pixels to be overlapped by the device status bar* Allow a 45h x 260w neutral area at the bottom
Good use Image advertising, brand recognition, public relations

Banner Ads

Banner ads may be included in the app at launch time or added during the production process. Publishers can sell this space to multiple advertisers, to a single sponsor, or use it to display house ads. Good use: Banner ads can be linked to a website, e-mail address, or to an app in the App Store. They can also be unlinked.
Small
Location iPhone: Home screen, RSS articles, Search results, MagazineiPad: RSS articles, Search results, Magazine article text, Bookmarks,

Android: Home screen, RSS articles, Search results, Magazine article text, Bookmarks

Size 320w x 50h pixels
File Formats PNG
Medium
Location iPad Portrait Mode: Bottom of Issues screen, live feeds (RSS) listing
Size 728w x 90h pixels
File Formats PNG
Large
Location iPad Portrait Mode: Bottom of Issues screen, live feeds (RSS) listing
Size 960w x 90h pixels
File Formats PNG

Please note: digital edition blow-ins can be adapted for apps. Just provide the content as a properly sized banner ad. Ads appear on all available issues, not to linked to a specific issue. Ads may be submitted as images or as a link to a hosted image. Clicks on Texterity-hosted ads will be tracked. Served ads will not be tracked.


Suggested Prices

Cover Sponsorship $4000
Blow-in $3500
Web content Blow-in $3500
Leaderboard ad $4000
Button Drawer $1500 (PDN excluded)$3500
BellyBand $n/a (Do not offer)
Interactive Media $n/a request for price
Banner $2000
Rich Media Sponsorship $5000
Mobile App Launch page $4000
Mobile App Banner ad $3000

For more information, please contact

Mark Brown
Associate Publisher
646-668-3702
mark.brown@emeraldexpo.com

Let us deliver the digital and mobile audience to you.