PDN Media Kit


The Photo Group LIST RENTAL

The Photo Group

The Photo Group, including Photo District News (PDN) and Wedding & Portrait Photographers International (WPPI), is proud to present the 2016 List Rental Program. Through our services, you can find new customers in a simple and effective way.

Our lists include valuable, targeted contacts by their email or direct mail, making this solution an instant and affordable way to advertise your brand, product, service or promotion. The Photo Group List Rental Program is the leading B2B resource for reaching professional, student and emerging photographers. Now The Photo Group clients can save up to 50% reaching our highly qualified audience. Download the Photo Group List Rental Program PDF. Last Updated 1/20/2016.

PDN and WPPI List Options and Counts

PDN Email Postal
PDN subscribers 28,000+ 121,000+ PDN active print subscribers
PhotoPlus Expo 2011-2013 24,000+ 57,000+ PhotoPlus Expo 2011-2013
PhotoPlus Expo 2014 17,000+* 26,000+ PhotoPlus Expo Registrants 2014*
PDN newsletter subscribers 48,000+
PhotoServe members 7,000+
WPPI Email Postal
Rangefinder subscribers 35,000+ 53,000+ Rangefinder Subscribers
WPPI Registrants 2012-2014 12,000+ 29,000+ WPPI Registrants 2011-2013
WPPI Registrants 2015 6,000+* 8,000+* WPPI Registrants 2015
Rangefinder NEWSLETTER subscribers 55,000+

* Available within one year to PhotoPlus Expo and WPPI Exhibitors. Some restrictions may apply.

Email and postal records are rented on a CPM basis (cost per thousand records).
CPM pricing will vary based on the size of the rental campaign.

List Breakdown & Counts


Additional Segmentation Options
Industry $15
Gender $15
Geographic Location $15
Job title $15
  • Selects are additional
  • Minimum order: 5,000 records
  • All processing charges are included in CPM rates.
  • HTML design, hosting, programming, and custom apps are available for additional fee
  • List counts are subject to change.
  • Contact your sales representatives for the latest counts.
  • These lists go through a notification process to ensure that your message goes to
    people who are eligible to receive third party messages.

Please plan a 3 day turnaround to transmit your email once we have received a signed order form and html and or text email creative.

For further info, please contact your sales representative.